Pininfarina Sergio Concept coming to Geneva!

Most of us will agree some of the most beautiful cars in the world are created in Italy, and many of them were designed by Pininfarina, so every time the Italian company announces they will reveal something new we get a little excited and eager to find out what we will see.

Unfortunately we have to wait for the Geneva Motor Show, and for now we just have to show a picture.

Pininfarina will attend the 2013 Geneva MotorShow with a tribute to the man who headed the Company for 40 years and created cars which entered the legend, Life Senator Sergio Pininfarina, whopassed away in July last year.Universally recognized as the “Maestro”of Italian style, Sergio Pininfarina went through and signed with his creative genius the entire history of design, since the period of great coachbuilders to modern industry, often anticipating trends.

To celebrate his talent and his work, Pininfarina will present as a world premiere in Geneva a concept car which renews the spirit of the extraordinary achievements born from Sergio Pininfarina’s pencil, translating it into a modern vision in the name of exclusivity, innovation and passion.

The tribute to the man who was crowned by the international press “King of Design”, will be necessarily called Sergio.

To discover the Sergio, the appointment is for March 5, 2013 at 1pm on the Pininfarina stand.